Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

Ads drove more than 7.5 million incremental searches for Super Bowl advertisers. The post Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

Google sometimes makes it Super Bowl Saturday rather than Super Bowl Sunday — when the event will be held. The post Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had

Bing’s search results include original content and almost anything a fan would need to know before the game starts. The post Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery

Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl. The post Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Car Insurance, DMCA Takedowns, Urbanspoon & Super Bowl Answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Zomato Buys Urbanspoon For $ 50 – $ 60 Million To Enter US Local Search Market International restaurant search provider Zomato has acquired Urbanspoon from…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing