Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $ 3 billion. The post Analyst: Google’s default search deal worth $ 3 billion to frenemy Apple appeared first on Search Engine Land.

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Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $ 3 billion. The post Analyst: Google’s default search deal worth $ 3 billion to frenemy Apple appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $ 3 billion. The post Analyst: Google’s default search deal worth $ 3 billion to frenemy Apple appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Google says it has now tracked 4 billion store visits from ads

The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.

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DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone

The privacy search engine says it had its biggest day already this year, with 14M searches on January 10. The post DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone appeared first on Search Engine Land.

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Google has measured 1 billion+ store visits from AdWords ads globally

Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.

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Google Down 1 Billion PC Searches From 2014 But Mobile Volumes Likely Way Up

December desktop search rankings from comScore came out yesterday. Bing gained slightly vs. November; most others are off a fraction of a point. Google has lost market share and volume vs. a year ago when it had a share of 65.4 percent. A year ago Bing was at 19.7 percent; today it’s at 21.1…

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Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement

In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $ 1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit…

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IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent

Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $ 27.5 billion for the first half of 2015. Mobile ad revenues were $ 8.2 billion or just under 30 percent. Search led all other categories, though its percentage…

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14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies

These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics. The post 14 Billion Reasons You Must Look At These 5 Underutilized…

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