In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appeared first on Search Engine Land.
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In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) appeared first on Search Engine Land.
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Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.
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Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appeared first on Search Engine Land.
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Advertisers will now have bid type options aplenty across their Google Shopping Campaign. The post Google Shopping Adds Full Suite Of Automated Bidding Options appeared first on Search Engine Land.
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eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. The post Wywy Lets Advertisers Sync Search Bidding With Television Campaigns appeared first on Search Engine Land.
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Former Googler Daniel Gilbert has an improved script to let you adjust your AdWords bids — desktop and mobile — every hour of every day. The post 24/7 Bidding: Going Mobile With 100% More Shopping! appeared first on Search Engine Land.
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A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. The post Bidding & Optimization Strategies To Take…
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Brand Verity’s Q4 study looks at trademark usage in paid search across 10 industry verticals. The post Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding appeared first on Search Engine Land.
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While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…
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