The new feature shows suggested bids for various page positions. The post Google is rolling out new keyword bidding suggestions in AdWords appeared first on Search Engine Land.
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Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.
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Advertisers can create and edit Gmail ads and more in version 11.6. The post AdWords Editor now supports more ad formats, device bidding appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land.
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Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land.
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Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.
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Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile usability, AdWords bidding & more appeared first on Search Engine Land.
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Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. The post How to prepare for AdWords’ expanded text ads and device-based bidding appeared first on Search Engine Land.
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The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding…
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