Tag Archives: Bidding

How to write compelling ad copy in a Smart Bidding landscape

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Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Google adds Smart Bidding for store sales to optimize bids for offline transactions

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With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims

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Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers.

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Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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