Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
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With COVID shifting consumer behavior in 2020, use these trends to find equilibrium in 2021.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.
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Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution. The post Back to the basics: Beyond ranking factors appeared first on Search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively. The post Beyond SEO: Managing the management appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing