Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season. The post How PPC Advertisers Can Best Leverage The Research Period This Holiday Season appeared first on Search Engine Land.
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The chance to learn cutting-edge, proven SEO and SEM tactics is what makes SMX East a must-attend event. But connecting with others who share your interests and challenges is just as valuable. At SMX East, you’ll have the opportunity to meet with more than 1,500 others like you, whether you work…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Paid Search Best Practices, Link Development & Search Experience appeared first on Search Engine Land.
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Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies. The post Re-Examining The Top 10 Paid Search Best Practices, Part 1 appeared first on Search Engine Land.
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The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of…
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Columnist Wesley Young notes that, according to recent survey by the Local Search Association, search engine optimization (SEO) is one of the greatest areas of concern for small and medium-sized businesses. The post Search: The Best Way To Win An SMB’s Heart appeared first on Search Engine…
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Tips for search marketers trying to turn mobile callers into customers. The post Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast appeared first on Search Engine Land.
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Bing’s search results include original content and almost anything a fan would need to know before the game starts. The post Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had appeared first on Search Engine Land.
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Your GDN ads shouldn’t be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network. The post Image Ad Best Practices For The Google Display Network appeared first on Search Engine Land.
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With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing