To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client’s entire search presence. The post Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award appeared first on Search Engine Land.
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On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store. The post Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative appeared first on Search Engine Land.
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Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…
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Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing conference on the East Coast. SMX East returns to New York City September 27-29 — secure your seat today and lock in the best conference rates available! The post…
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Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…
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Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.
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You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be the best one yet. Over 40 sessions await the nearly…
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The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.
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Wanting to improve its search rankings, Reston Limo turned to Go Fish Digital to gain a more competitive online presence in the DC-market. The post Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative appeared first on Search Engine…
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The agency’s integrated approach to a client’s major site redesign paid off with more traffic and conversions at a lower cost-per-lead. The post Meet A Landy Award Winner: How Nebo Agency Won Best Overall Search Marketing Initiative appeared first on Search Engine Land.
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