We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ends ODP description, EU fines Google & local best practices appeared first on Search Engine Land.
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Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Businesses that complete their profiles see 5x the customer leads each month. The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land.
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Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors. The post YouTube SEO: How to find the best traffic-generating keywords appeared first on Search Engine Land.
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A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages. The post Study shows search terms with the very worst (and best) click-through rates appeared first on Search Engine Land.
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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…
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This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive…
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Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic. The post Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business appeared first on Search…
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Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain. The post Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing