3 Surprising Benefits Of Retargeting

Posted on January 23, 2014 by gftshappy

As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out through better targeting and less intrusive messaging. Early adopters now have a year or two (or more) of experience to share, which is exactly what I…

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5 Ways To Unlock The Benefits Of Semantic Search

Posted on November 7, 2013 by gftshappy

Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced…

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