Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.
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Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post Sarcasm aside, how strict PPC advertiser policies may actually benefit us appeared first on Search Engine…
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Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.
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Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing