Google is rolling out a suite of tools to help news publishers drive more subscription revenue. The post Google: First Click Free is over, being replaced by ‘flexible sampling’ appeared first on Search Engine Land.
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Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land.
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Up to $ 35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. The post Why is free money that can be used on local search marketing…
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Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.
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Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. The post Link profile analysis: How to prevent penalties by being proactive appeared…
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A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results. The post Google’s Candidate Cards Being Tested For Businesses? appeared first on Search Engine Land.
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Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source. The post Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good? appeared first on Search Engine Land.
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Columnist Trond Lyngbø answers your frequently asked questions about mobile SEO and Google’s upcoming mobile algorithm change. The post Is Mobile Search More Than Just Being Mobile “Friendly”? appeared first on Search Engine Land.
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New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics. The post Google App Indexing Statistics & Errors Being Emailed To Webmasters appeared first on Search Engine Land.
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The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry? The post Is SEO Being Ripped Asunder? appeared first on Search Engine Land.
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