New Google Ad Format Only Changed User Behavior For 3 Months

Posted on August 24, 2014 by gftshappy

Google rolled out a new design for its search engine results pages back in March, but the changes don’t seem to have had a lasting impact for search ads. The post New Google Ad Format Only Changed User Behavior For 3 Months appeared first on Search Engine Land.

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5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

Posted on August 17, 2014 by gftshappy

Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations? The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.

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