Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google’s new, open BLE beacon format, Eddystone. The post How Google Beacons Could Transform Local Business appeared first on Search Engine Land.
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WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor…
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