Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads testing custom dimensions to enable reporting based on your business structure

Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google officially adds AMP based featured snippets to mobile search results

Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor. The post Google officially adds AMP based featured snippets to mobile search results appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing