And, should advertisers or platforms bear the burden of digital service taxes?
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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
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Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.
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Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
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It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
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