It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors. The post Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them appeared first on Search Engine…
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Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford. The post 10 Common Mistakes To Avoid On Local Websites appeared first on Search Engine Land.
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Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red…
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German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They’re not upset about the content appearing in Google News or search. They want it to appear – they just want Google to pay for it. Google doesn’t want to pay….
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers In his latest video, Google head of web spam (and, today, Boston…
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Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach…
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On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that…
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I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well. What did I do? I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing