Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average CPC. The post Four Ways To Stay On Top Of Average CPC appeared first on Search Engine Land.
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Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to improved content performance. The post The Importance Of Monthly Versus Rolling Average Search Volume appeared first on Search Engine Land.
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Averages mislead because click-through rates vary widely by site and category. The post Study: Forget About Average Organic CTRs, They Mean Nothing appeared first on Search Engine Land.
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Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…
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