Moz beefs up Moz Local with new features, distribution and automation

With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets. The post Moz beefs up Moz Local with new features, distribution and automation appeared first on Search Engine Land.

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SearchCap: Bing search app, SEM automation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing search app, SEM automation & link building appeared first on Search Engine Land.

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Using automation to execute PPC strategy

Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. The post Using automation to execute PPC strategy appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them. The post SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation appeared first on Search Engine Land.

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“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your…

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Buyer’s Guide — Local Marketing Automation Tools

Locally targeted ad spending by US national brands will grow from $ 54.4 billion in 2014 to $ 68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local…

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[Live Webcast] Why Agencies Need Marketing Automation to Succeed

It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost…

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Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report

Completely updated with the latest industry statistics, developing market trends, new vendor profiles, and product updates. The post Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report appeared first on Search Engine Land.

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