Tag Archives: Automated

Avoid the 8 most common pitfalls of automated bidding

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With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

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Faster & smarter: Moving from manual to automated SEM campaign management

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Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick…

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Faster & smarter: Moving from manual to automated SEM campaign management

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Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds Maximize Conversions automated bid strategy in AdWords

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The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal. The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.

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Bing Ads launches Automated Imports to sync campaigns from AdWords

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Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis. The post Bing Ads launches Automated Imports to sync campaigns from AdWords appeared first on Search Engine Land.

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