AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
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“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
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Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.
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Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data to…
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Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize. The post Automate Your Way To SEM Success appeared first on Search Engine Land.
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While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared…
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Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google…
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