The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at Moz.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A conversation with Moz’s Russ Jones about what’s changed.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Stop optimizing for Domain Authority; it has no impact on Google rankings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing