Now out of pilot with over 170 audiences determined to be in buy mode.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.
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Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. The post Create Your Own Display Audiences With Custom Affinity Segments appeared first on Search Engine Land.
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The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing