This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
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If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
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However, both strategies perform similarly when reach is comparable.
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Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
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Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.
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Microsoft Audience Network is also expanding to two new markets: France and Germany.
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Facebook continues to expand Shopping capabilities and features across its platforms.
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How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
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Available in App + Web properties, automate audience creation based on predicted behavior.
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Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
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