Multi-channel analytics are also available in a closed beta.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How it works and what makes MSAN different from other ad networks Please visit Search Engine Land for the full article.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. The post Where to find ideas for content your audience will love, look at and link to appeared first on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing