Tag Archives: auctions

The status of Google’s presence in Google Shopping Auctions

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Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time.

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Here’s how Google’s own ads impact bids & pricing in AdWords auctions

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Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. The post Here’s how Google’s own ads impact bids & pricing in AdWords auctions appeared first on Search Engine Land.

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