By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.
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Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
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The free, third-party tool can help you better understand how competitor behavior has changed over time.
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Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.
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Will other European search engines also reject Google’s antitrust remedy?
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James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
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Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
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The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?
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Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface. The post Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence appeared first on Search Engine Land.
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The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage. The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.
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