SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenĂ­t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program

Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge. Bizible connects AdWords into Salesforce to allow marketers to optimize search campaigns at a…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Brings Search Funnels Attribution Modeling Tool To AdWords

Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: Smarter Marketing Opportunities with Attribution Modeling

Digital Marketing Depot Webcast: September 19th 1:00EDT/10:PDT – This webcast will focus on identifying the marketing channels that drive conversions. Covario will share case studies demonstrating the importance of attribution modeling in understanding the path to conversion, while maximizing…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing