Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…
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It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. The post Getting a clearer picture of local marketing attribution appeared first on Search Engine…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Attribution modeling, AdWords Budgets & personalizing local content appeared first on Search Engine Land.
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Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in…
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Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.
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Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.
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How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI…
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Data-driven attribution will be among the models available for high-volume conversion types. The post Soon, assign whatever attribution model you want for each conversion type in AdWords appeared first on Search Engine Land.
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Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. The post Develop free, lightweight attribution insights for your…
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