Tag Archives: Attribution

Google Ads issue results in missing conversions from data-driven attribution

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The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

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Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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