Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn’t do enough local-social posting.
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Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.
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For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO focus areas for colleges and universities appeared first on Search Engine Land.
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AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! The post 4 critical areas to consider when performing AdWords audits…
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