Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Posted on July 24, 2021 by gftshappy

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds

Posted on June 29, 2021 by gftshappy

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.

Please visit Search Engine Land for the full article.