SearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin 3.0 — First Penguin Update In Over A Year Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday….

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Apple Capturing Spotlight Search Query Data, Sharing With Bing

An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as…

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Apple Watch Brings Local Search To Your Wrist

We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 U.S. respondents were potentially interested in buying one. The device carries a wide range of apps…

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With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch

Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone…

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SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Watch Brings Local Search To Your Wrist We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash…

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SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To Mass Negative SEO Extortion Emails There are widespread reports within the industry of negative SEO extortion emails being sent to website…

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Apple Maps To Offer Choice Of Google, Others For Directions

According to Cult of Mac, Apple is doing something very interesting with iOS 8 Maps. It’s giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app…

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SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign Builds Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted…

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Virtual 3D “City Tours” Coming To Apple Maps In iOS 8

One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated…

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Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $ 393.5 billion, representing less than a billion more than Exxon’s $ 392.6…

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