If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.
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Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers.
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The company could face penalties of up to 10% of its total revenue, which was more than $ 280B in 2019.
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The DOJ may cause Apple to accelerate plans for its own engine.
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Google thinks it will win but the DOJ used these arguments successfully before.
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Sure to be a marathon, the hearings could be dramatic or incredibly dull.
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Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
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The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”
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In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
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Margrethe Vestager may require Google to make additional changes in the SERP.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing