Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. The post Don’t underestimate the power of advanced filtering when analyzing crawl data appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge. The post Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings! The post Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing