Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. The post Using AMP? A known bug is probably screwing up your Google Analytics appeared first on Search Engine Land.

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SearchCap: Google code syntax search, AdWords second line and AMP analytics bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google code syntax search, AdWords second line and AMP analytics bug appeared first on Search Engine Land.

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Compare 16 leading digital analytics platform providers

Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A…

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SearchCap: Google forecasting, SEO analytics & RFPs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google forecasting, SEO analytics & RFPs appeared first on Search Engine Land.

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How a Google Analytics change may be skewing your view of SEO’s value

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…

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SearchCap: Google AMP in search, Search Analytics semantics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP in search, Search Analytics semantics & more appeared first on Search Engine Land.

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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. The post How to download all of your landing pages from Google…

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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them. The post SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation appeared first on Search Engine Land.

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SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup appeared first on Search Engine Land.

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All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”

Marketing Land’s all-new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business. This 35-page report is your source for…

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