Working around Google Analytics to improve your content marketing

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Beating remarketing addiction and testing for incremental value using Google Analytics

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Data bug with Google Search Console’s Search Analytics report

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site. The post Data bug with Google Search Console’s Search Analytics report appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft adds Reddit data to Bing search results, Power BI analytics tool

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments. The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft adds Reddit data to Bing search results, Power BI analytics tool

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments. The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft adds Reddit data to Bing search results, Power BI analytics tool

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments. The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing