Tag Archives: Analytics

What digital marketers should know about Google Analytics 4

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Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

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Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

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These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

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Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences

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Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing

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