Ad revenue growth accelerated in the third quarter.
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The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
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You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.
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It supports campaign management for sponsored products, sponsored brands and product display ads.
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The company said to give its own products “preferential treatment in search.”
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Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.
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The fake reviews problem on Amazon isn’t going away any time soon.
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Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
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Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing