Aligning content and SEO for search success

Posted on April 13, 2019 by gftshappy

Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX East session recap: Aligning marketing with your customer journey

Posted on October 24, 2018 by gftshappy

The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.

Please visit Search Engine Land for the full article.