Google demotes libelous content in search through its predatory sites algorithms

Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples’ reputations.

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SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings PLAs To Third-Party Sites Like Walmart.com Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce…

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Former Googler: Links That Change Are Trusted Less By Google’s Algorithms

A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and…

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