The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.
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Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.
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What it is, how it works and what it means for search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The tool is designed to help SEOs and businesses more easily track local algo changes.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How does one go from being a veterinarian to a running full time SEO agency?
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Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results.
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Tomorrow there will be a confirmed Google algorithm update – keep an eye out.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing