LinkedIn launches podcast network aimed at professional audiences

If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.

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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location…

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