Tag Archives: Ahead

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

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Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.

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New challenges ahead for attribution with the rise of intelligent tracking prevention

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With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

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Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

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The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.

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