SearchCap: Google My Business API, challenges faced by agencies & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business API, challenges faced by agencies & more appeared first on Search Engine Land.

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SearchCap: comScore Search Share, Google Search Console Data & Search Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Search Share, Google Search Console Data & Search Agencies appeared first on Search Engine Land.

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SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies appeared first on Search Engine Land.

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Avoid Hurdles When Working With Multiple Agencies

Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies. The post Avoid Hurdles When Working With Multiple Agencies appeared first on Search Engine Land.

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[Live Webcast] Why Agencies Need Marketing Automation to Succeed

It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost…

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Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014

Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management…

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How To Use AdWords Scripts Efficiently In Agencies And Enterprise SEM

I’m a big fan of all the things you can automate using AdWords Scripts — from calculating account-level Quality Score, to creating ads from a spreadsheet, to optimizing keywords using data from the Search Terms report. When using scripts to manage a single account, it’s well worth…

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