Google confirms it shortened search results snippets after expanding them last December

Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article.

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Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

LinkedIn sessions increased again by more than 20 percent. The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters appeared first on Search Engine Land.

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Google advertisers blacklisted after exploiting AdSense, driving down CPCs

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land.

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Google advertisers blacklisted after exploiting AdSense, driving down CPCs

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.

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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Despite less traffic, paid subscriber conversion said to be up fourfold. The post Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free appeared first on Search Engine Land.

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Google image search adds ‘style ideas’ after ‘similar items’ goes live

Google says with the new image search feature, they can “help boost your search style IQ.” The post Google image search adds ‘style ideas’ after ‘similar items’ goes live appeared first on Search Engine Land.

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DMOZ has officially closed after nearly 19 years of humans trying to organize the web

The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land.

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DMOZ has officially closed after nearly 19 years of humans trying to organize the web

The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing