How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

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How Google’s recent changes affect higher education websites

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads.

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Google makes 2 ad updates that will affect local search marketers

Ads now appear in Local Finder results, plus ads display differently in Google Maps. The post Google makes 2 ad updates that will affect local search marketers appeared first on Search Engine Land.

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