The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…
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The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for…
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In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they…
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Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $ 900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry,…
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A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
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Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…
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Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
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Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page. Users can swipe to see more PLAs from their smartphones. Google also enlarged the…
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Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, when the search query has local intent. According to today’s announcement, advertisers that use either the…
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Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…
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