Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying…
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As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $ 15.4 million on Google AdWords ads in the first quarter of 2014 on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change You may have read this week that some paid ads by…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
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If you’ve kept count of how many of my posts during the past year have touched on AdWords Scripts (6 out of 16), you’ll know how useful I believe they can be to streamline repetitive tasks in AdWords. I use them all the time for accounts I manage; and without them, I simply couldn’t be…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36% Yandex 2014 first-quarter earnings release shows the Russian search engine’s…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing