SearchCap: Google AdWords Removes Delete, Right To Be Forgotten Confusion & July 4th

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances It’s always seemed odd that choosing to…

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Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances

It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available…

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SearchCap: Google Polish Penalties, AdWords Disallows Porn & Matt Cutts Takes Leave

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave Google’s Matt Cutts – who holds the title of “distinguished engineer” — is taking a break from his…

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Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among…

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SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they are making a major change in the search…

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Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics

The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion…

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SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling…

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SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all…

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Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords

Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the…

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Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords

Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…

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